A Journey to Clean Beauty: Positive Product Swaps

A Journey to Clean Beauty: Positive Product Swaps


So, you’ve decided to improve your health and wellness and make the switch to clean beauty and skincare. We are so glad! But, we also know you may already feel overwhelmed, wondering where to even begin. A total overhaul all at once can be daunting on many levels. We totally get it. Don’t lose heart: we truly believe that it's the small, simple changes we make again and again that create a lasting difference. So, join us on our guided, Positive Product Swap journey. The goal is to make one swap a month, and by the end of a year, you'll be amazed at what you’ve created on your clean beauty journey.


positive product swap no. 1: mascara

Making the switch to a clean mascara is one of the first swaps we recommend because the lash area around the eyes is highly absorbent, making it an easy target for potentially harmful ingredients. Mascara can also flake and make its way into your eyes or onto other parts of your face and be a source of irritation, especially for those with sensitive skin.

Most of us have different needs when it comes to mascara. Some of us want to lengthen lashes, some want to add definition, while others really need a mascara that is waterproof. Luckily, we have mascaras that check each one of these boxes. Browse our recommendations for mascaras that are safe, effective, and sure to tackle your eyelash goals.


if you need a mascara swap that is...

Try RMS Mascara in Defining by RMS. Creamy and rich, this unique formula separates and defines lashes naturally for an overall dramatic eye. Non-GMO, non-nano, soy-free, cruelty-free, defining mascara is gluten-free.

Try Big Lash Mascara by Lily Lolo. This cutting-edge hourglass brush delivers ultimate volume and length. Not only is the effect better than faux, but it is also made with natural ingredients and suitable for sensitive eyes. Gluten-free, non-GMO, vegan-friendly. Does not contain chemicals, bismuth, talc, or dyes (FD&C, Lake).

Try Mesmerize Mascara by Vapour. This creamy formula glides on easily and wears flawlessly. Elevate your lashes with hypnotic color, length, luxe volume, and definition for the ultimate panoramic effect. Formulated without Carbon Black, Petroleum, Formaldehyde, Thimerosal, Propylene Glycol or Retinyl Acetate.

Try Avocado Waterproof Mascara by Ere Perez. Volumizing mascara made with mamey and avocado oils, considered to stimulate growth, regenerate, and strengthen lashes. Waterproof, smudge-proof, full black coverage and amazing 24-hour wear. Made with the highest quality natural ingredients and friendly to sensitive eyes.

A Little Bit of Everything
Try Limitless Lash Mascara by ILIA. A multi-award-winning, cult-favorite, this lightweight and nourishing formula weightlessly condition each lash, while still keeping them lifted throughout the day. 99% natural, 25% organic. Cruelty-free, vegan, no silicone, gluten, soy, nanoparticles, parabens, phthalates, sulfates, petrochemicals, or synthetic fragrances.


And just like that, you’re already one step further on your clean beauty journey. Be sure to come visit us at our boutique in Charlotte, North Carolina, or contact us to set up a virtual consultation if you’d like more personalized guidance as you switch to cleaner beauty and skincare. Selenite Beauty is more than a store; it’s a place to seek new methods of health and healing without feeling overwhelmed. Our experienced team is available to help you curate positivity through small, simple steps, and we’ll see you back here next month for another positive product swap!

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