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founder's journey.

My story is a familiar one. It starts with a personal history of pain, illness, misdiagnosis, and frustration. And it ends with a mission. No one had an answer for the chronic pain and illness I’d experienced since childhood. All I knew was that I was tired of medications, tests, hospital bills, and constantly guessing. What could it be? The answer to that question turned out to be simpler than I ever imagined, but it took a long time to discover.

My quest for a clean, non-toxic lifestyle began during my career as a traveling financial services consultant (working long hours that left me stressed and exhausted), and it only continued to grow once I got married and became pregnant with our first child, Carson. As I looked deeper into our families' health histories, my number one priority became ensuring that my family was in the healthiest environment possible. That meant going beyond what I put into my body and focusing on the world around me—realizing that the toxins in our environment, including what was being absorbed into my skin each day, also had an impact. It meant a holistic change to my health and wellness.

"No matter where you are in life, whether it be a professional working long hours and hustling to advance their career, or a new mom with young children (or both!), the same principles apply. We are all looking for products that are healthy, effective, and make it appear as if we've actually slept."

During my research into personal care products, I discovered the incredible amount of untested, synthetic chemicals that have made themselves part of our daily routine. Endocrine disruptors, carcinogens, neurotoxins—all regularly ingested, inhaled, and absorbed into our bodies through the products we use. But it doesn't have to be that way. All it takes are a few small, positive changes to our daily lives, and we can live a better, healthier lifestyle. Changes that don't need to be made all at once. Strides that can be taken at your own pace. Positive impacts that we can make together.

At Selenite Beauty, all of our cosmetic, skincare, and wellness products can be bought with confidence and the understanding that nothing makes its way onto our shelves until it completes our extensive approval process. This ensures that every product is clean, safe, and full of positive energy for you and your family. Because Selenite Beauty is more than just a place for people to shop (though we do offer a remarkable lineup of non-toxic, effective products); it’s a haven, where stories can be shared, new healing methods can be sought, and knowledge can be gained without fear or intimidation.

It’s a safe space, for me, for you, and for everyone else who has ever experienced a similar struggle. It’s a home, a place to be kind to yourself, and to be kind to others. It’s a source of positive change, taking after its name—Selenite, one of the only minerals capable of removing negative energy.

Ultimately, no matter where you are along your positive wellness journey, Selenite Beauty is here to help guide you, one small change at a time.

With Love and Positivity, Tiffany Mielnik Parrish, Founder + CEO

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