The Selenite Standard

Our team thoroughly vets and tests each product that we carry. Our Banned Ingredients List includes potential endocrine disruptors, carcinogens, and skin irritants to ensure that you can shop with peace of mind. Nothing on the list makes it on the shelf.

Cruelty Free

We believe that no living being should suffer for the sake of beauty. We hold our brands to strict standards with a zero-tolerance policy for animal testing.

Planet Positive

Sustainability is more than a trend. We strive to prioritize the planet and curate brands that practice sustainable ingredient sourcing, packaging design, and business ethics.

Safe For You

Shop with confidence. Our experts take the guesswork out of shopping by thoroughly vetting each and every product before it makes it on our shelves.


Ingredients Made Clear

What is ClearForMe? ClearForMe is changing the way the world consumes ingredient information, one click at a time. With more than 2 million ingredients in their database, they store fact-based information like ingredient functions and simple definitions that are easy to understand. In partnership with ClearForMe, you can now click on any ingredient and get answers in real time, with a 1-2 sentence user-friendly definition for all ingredients.

Where does ClearForMe get their facts from? ClearForMe continuously sources their facts from neutral and accredited organizations including the WHO, NIH, European Commission Database, Personal Care Products Council, and U.S Food and Drug Administration.

Banned Ingredients


Center for Disease Control and Prevention (CDC), Environmental Working Group (EWG), MadeSafe, Campaign for Safe Cosmetics (, Agency for Toxic Substances and Disease Registry (ATSDR), International Agency for Research on Cancer (IARC), National Institutes of Health (NIH), Think Dirty, ClearForMe, and ChemSafetyPro.