Positive Product Swap No. 3: Eyeshadow

Positive Product Swap No. 3: Eyeshadow


Welcome back to our guided journey of positive product swaps, where you can make the switch to clean beauty products and natural skincare ingredients, without the overwhelm of an overhaul. On this journey, we’re making one product swap per month for 12 months. By the end of one year, you’ll be amazed at the impact your simple changes have made. (If you missed it, click here for Swap No. 1 and Swap No. 2.)


positive product swap no. 3: eyeshadow

We love playing up eye color at Selenite Beauty. Eyes are the window to the soul, right? That makes them a prime canvas for adding fun and personality, but this canvas comes with a responsibility. Cosmetics around the eyes have an added need for safety. Some eyeshadows can host unnecessary ingredients that do more harm than good for the eye area. But, we’re here to help you keep it colorful AND clean. We’ve rounded up a few swaps that promise to be not only safe, but also gorgeous and highly pigmented. Read on for our guided suggestions on the best eyeshadow palette swaps for your eye color.


if you want an eyeshadow swap that...

Plays up Blue Eyes
Try the Chamomile Eye Palette by Ere Perez in Gorgeous. With chamomile as one of the main ingredients, this palette is safe for sensitive skin. This palette’s warm earth tones are sure to make those baby blues pop.  

Positive Ingredients

  • Chamomile: Anti-inflammatory properties calm and soothe the delicate skin around the eye. 
  • Oryza Sativa: Oil-absorbing starch, extracted from rice. 

Cruelty-free, vegan, and non-GMO. Ere Perez is certified carbon neutral by The Carbon Reduction Institute and is committed to the sustainability principles.

Accentuates Brown Eyes
Try the Amethyst Crystal Gemstone Palette by Aether Beauty. We love the Aether palettes for their unique ingredients, variety of textures, and impressive eco-friendly packaging. The shades of purple in this palette work overtime for brown-eyed beauties.

Positive Ingredients

  • Amethyst Powder: Helps detoxify, purify, and vitalize while illuminating the skin with its light-reflective properties.
  • Organic Sea Buckthorn Oil: Helps prevent blemishes and visibly calm redness in the skin.

This palette is sustainably packaged using FSC paper, soy inks, and removable eyeshadow pans and elastic. With the removal of eyeshadow pans and elastic (reuse it as a hair tie!), this paper palette is fully recyclable. The first in the industry.

Highlights Green and Hazel Eyes
Try the Suite Eyeshadow Palette by Hynt Beauty in Sweet Tuxedo. Low fallout and super blend-able eyeshadows make Hynt Beauty's Suite Eyeshadow Palette collection covetable. The soft peaches and rich, smokey gray in Sweet Tuxedo really play up green and hazel eyes in an oh-so-sophisticated way.

Positive Ingredients

  • Kaolin Clay: Offers a nourishing sensation to the skin while helping to control oil at the same time. 
  • Jojoba Oil: Anti-inflammatory agent, loaded with Vitamin E. 

This product is vegan, PETA approved, gluten-free, and non-comedogenic. Free from parabens, nano-particles, bismuth oxychloride, talc, silicones, mineral oil, GMOs, artificial fragrance, artificial preservatives, FD&C dyes, carmine, and phthalates.


Be sure to visit us at our boutique in Charlotte, North Carolina, or contact us online to schedule a virtual consultation, if you’d like more personalized guidance as you switch to cleaner beauty products. Our knowledgeable team and in-house makeup artists would love to help find the right eyeshadow for you. We’ll see you back here next month for another positive product swap!

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